A few weeks ago Google announced that a number of changes have been made to it’s Google+ Pages for business social media platform, to enhance their Pay Per Click campaigns and web reach among potential customers.  The official announcement came via the Google Adwords blog post for Pay Per Click news and updates:

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According to statistics from the US Commerce Department the annual spending on retail in the US is approximately $4 trillion.  E-commerce has continued to prove a rapidly expanding and lucrative market, although according to the US Commerce Department e-commerce sales account for less than 5% of all retail sales in the States.  However, following a two year study recently published by SEO Help organisation RevTrax, a company that connects digital media with in store sales, providing data that measures the success of online marketing when it comes to driving sales, they have found that the return on investment when it comes to paid search has a detrimental impact on sales made offline.

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Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

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CEO of Google Larry Page, has revealed that their progression into mobile and social has proved rather lucrative for the search engine giant, reporting that revenue generated from run rate mobile markets is up from $1 billion in 2010 to an impressive $2.5 billion this year, an increase of 150% over the twelve month period.  In addition to their successes in the mobile market, there are now more than 40 million users registered with their nascent social networking site Google+ and according to their figures, 3.4 billion photos have already been uploaded by users to the social site launched in the summer of this year.

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With the management of Pay Per Click Advertising platforms becoming ever more complicated, for some businesses it’s hard to know which channel will maximise the exposure of their business or brand, and provide the best results when it comes to PPC management strategies.

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Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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Google has partnered with Intel Corporation to produce smartphones that will run the Android operating system, using Intel Atom chips, and aim to launch the new devices early next year.  Google has recently adapted a number of it’s advertising management tools, such as Pay Per Click, in order to meet with the rising demands posed by online mobile users, with smartphone and tablet sales rising at a rapid rate across Europe and the US.

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Google has implemented the use of their new +1 button on advertisements and search listings globally, providing Google account holders with the opportunity to circulate their favourite sites among their friends and an extended network of Google users.

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On the 8th June some of the worlds leading web companies took part in the global test for IPv6, the so called “test flight” aimed to encourage ISP’s, hardware and software manufacturers and web-based companies, to make the transition to the new protocol, following the successful completion of a 24 hour global test.
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Last week, via Google’s blog, the search engine giant announced it’s partnership with integrated brand agency Digitas.  The collaboration was agreed in a bid to secure progressive mobile marketing data for advertisers, utilising Google as a platform to enhance and develop their business prospects.

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The medium of search engine marketing, both SEO and pay-per-click (PPC) remains a strong and successful source of traffic and sales for online retailers. That is according to an Internet Retailer survey conducted in April 2010. The survey included 102 consumer brand manufacturers, web-only retailers, catalogers and chain retailers. (more…)

There’s been a small change to the adwords interface over the last few days that seems to have caught a couple of people on the hop. What’s happened is Google has decided to stop allowing exceptions to its 35 character display URL rule. It used to be that you would be allowed to file an exception request if your URL was longer than this but now that function has been removed. (more…)

The workplace is becoming less defined by desks and terminals every day, people are recieveing emails and surfing the internet anywhere and everywhere, increasingly through phones as well as laptops. It’s no different in social life either, a huge number of people now have an incredibly high standard of internet connectivity and computer processing sitting in their coat pockets, ready to use at a moment’s notice, almost no matter where they are. This is why any PPC professional worth their salt knows how to plan a good mobile campaign, and why you should too.

To that end, we’ve decided to let you in on a few of Top Click Media’s main mobile advertising tips, so sit back and prepare for liftoff. (more…)

Use PPC as your SEO Roadmap

Yesterday I wrote about why someone should use a combined SEO and PPC strategy. Today I’d like to talk a little about how exactly to go about exactly you should go about making PPC complement SEO and vice versa. The first thing I’d like to discuss is using PPC to plan your SEO. (more…)