No doubt few will be surprised to hear that according to comScore’s research data, Google is responsible for sourcing the largest proportion of site traffic for 23 out of 30 top websites in the US.

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Based on feedback provided by Google users globally, the search engine giant has implemented updates to its page layout algorithm, which will mean any websites that are ad-heavy ‘above-the-fold’, with minimal content and an ‘excessive’ number of advertisements featuring on the top of their webpages, their ranking in Google’s search results will be impacted by the changes.

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People often come to us with pages that previously ranked well but have started falling down the list recently. Their first instinct is usually to thrust reams and reams of new content onto the site in an effort to make it more buoyant. This idea is, in some respects, perfectly reasonable and correct, though unfortunately it isn’t as simple as that – this is the internet after all…

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Google launched Universal Search over a year ago and since then we’ve all been busy optimizing our content to take advantage of its ability to blend videos, pictures, news stories and product listings. This optimization has mainly consisted of placing videos on YouTube, alt tags in images and maybe adapting blogs to suit Google News. That’s enough, right?

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