Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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After three months of being in closed development tests, the new Google social media project Google+ is now open to everyone. Two weeks after its launch in BETA, Google announced that their new social media site had attracted 10 million users, and according to web analysts, it is estimated that there are currently 25 million members using Google+ to connect with other web users globally.

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According to the latest SEO Edition of MarketingSherpa’s 2012 Local Search Marketing Benchmark Report, the continued creation of relevant content, in abundance, is the way forward for marketers looking to maximise the impact of their organisation, brand, product or service online, specifically when attempting to appeal to customers searching within their local area. (more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

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Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

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In June of this year Google launched it’s +1 button, allowing users to circulate content among the Google community and across the web.  The following month Google reported that it had crossed 2 billion views daily, at the end of August that figure had doubled to 4 billion daily views.

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Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

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According to Mashable’s Ben Parr, Google are currently engaged in discussions with Twitter, and other social networking sites, to revive the Realtime search functionality that was disabled last month.

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According to comScore’s latest study, more and more people are using online search facilities and mobile platforms in order to find relevant information about local businesses.  According to statistics published this week, comScore’s “State of Local Search” study has found that 13% of core activity on the leading search engines relates to local businesses.

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Christian Oestlien, product manager for Google+ announced the impending launch of Google+ for business, via a brief video message posted on the plus.google.com site.

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It is predicted that by the end of this year, 1 out of 2 Americans will own a Smartphone.  In the United Kingdom there are the highest number of Smartphone users in Europe, with over 11 million people owning a Smartphone handset; indicating that a quarter of the population can use their mobile phone to get online and browse the web, and that number is increasing.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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According to the latest Internet Advertising Report, conducted by Price Waterhouse Cooper in partnership with the Interactive Advertising Bureau, in the United States alone revenues generated by internet advertising totaled $26.0 billion (approximately £15.8 billion) in 2010, demonstrating an increase of 15% in comparison to 2009.

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