According to the latest Internet Advertising Report, conducted by Price Waterhouse Cooper in partnership with the Interactive Advertising Bureau, in the United States alone revenues generated by internet advertising totaled $26.0 billion (approximately £15.8 billion) in 2010, demonstrating an increase of 15% in comparison to 2009.

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The world of advertising has undergone the biggest change in history since the inception of the internet.  Platforms that previously proved an invaluable resource for advertisers and consumers alike, have since been confined to the annals of history.

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It has always been perceived as fairly pivotal that a company’s website gains a position high up the first page of Google’s search results, with minimal users accessing proceeding pages, and only a 1.5% click through rate reported on page two of a search result. (more…)

Earlier this month, via the Google Search Blog, Google announced the publication of it’s new Search Globe tool:  “a new visual display representing one day of Google searches around the world—visualizing the curiosity of people around the globe”.

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Last week Google was forced to defend it’s ‘Panda’ update, amid claims that changes made to their ranking algorithm were conducted in order to reduce the hit rate of popular websites, that might be perceived as rivals to the Google empire. (more…)

Google recently announced the release of their new Analytics platform; over the last few weeks they have been inviting existing users to test the new interface in Beta, and provide feedback on their experiences.

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Last year Google turned their attention to the problems posed by poor quality information being provided on a large scale through their ranking system; in 2011 they have taken decisive action to combat this issue. (more…)

Mou Labs, creators of SEO software Moovin On Up, is only in its second month and support for this new SEO tool seems to be growing as the momentum continues to build from new clients signing up at an increasingly rapid rate. (more…)

The fight for local search rankings has just gotten a lot nastier, thanks to a decision from Google to cut the number of results displayed on the first page of Local Search from ten down to seven. The decision from Google is likely to turn up the heat on a battle that is already pretty vicious. Google does obviously display more than seven local search results if you click through to the second page or further, though it doesn’t take a marketing genius to realise that, the number of clicks for position eight is going to be vastly different top the number position seven gets. (more…)

If you’ve ever been caught out engaging some slightly cheeky SEO practices then, as well as recognising the folly of black hat SEO, you’ll also understand the frustration of incurring a Google penalty. Getting penalised by Google is one of the most annoying things that can happen to a webmaster, mainly because of the hassle it takes to sort it out. However, after you’ve changed everything back, submitted your reconsideration request and waited around for Google to, in their own sweet time, take you off the naughty list, that should be it, right?.. Right!? (more…)

Let’s say you run a business. Your SEO’s great, you’re ranking well for all your major keywords and doing well, well enough that you decide to expand your business to Canada. You immediately buy the web address www.examplecompany.ca and set about building your new website, but what about the SEO? How do you maintain your position now that you have a range of international domains? (more…)

Another reason people often get excited about putting blogs on their websites is that they can have a positive impact on SEO. As always it’s an inexact science, but one thing we can say with relative certainty is that Google likes sites that are current. If you have new content every day the SEO benefit is going to be two-fold.
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If you know a bit about search engine optimisation or you’re an SEO professional it can seem tempting, even logical, to do the SEO for your own site. However, you should think twice before taking on a job for yourself. It’s not that you won’t do a good job, it’s more that it’ll be bad for your health and probably your business.
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Google has begun providing what it calls an ‘SEO Starter Guide’ to curious webmasters. It contains a range of hints and tips for beginners about visibility, driving traffic to a site, etc.

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