In recent months, data produced by a US survey revealed that search leads over social when it comes to people looking online for information on local businesses.  The study also indicated that the internet remains the first choice for many potential customers, that are looking for businesses or services within close proximity to where they live, according to data produced by Pew Internet Research Centre. (more…)

Top Click Media Reviews Search Engine Optimisation for local businesses, and the findings from a recent small business survey, which revealed that SEO was selected as the most effective marketing tool by local business owners, and identified as their preferred route to market.  According to the ‘Merchant Confidence Index Survey’ conducted by online network MerchantCircle, a social network for local businesses in the US, 33% of business owners that participated selected SEO as the most effective platform when it came to generating new business.

(more…)

Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

(more…)

According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

(more…)

Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

(more…)

In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

(more…)

After three months of being in closed development tests, the new Google social media project Google+ is now open to everyone. Two weeks after its launch in BETA, Google announced that their new social media site had attracted 10 million users, and according to web analysts, it is estimated that there are currently 25 million members using Google+ to connect with other web users globally.

(more…)

Google has partnered with Intel Corporation to produce smartphones that will run the Android operating system, using Intel Atom chips, and aim to launch the new devices early next year.  Google has recently adapted a number of it’s advertising management tools, such as Pay Per Click, in order to meet with the rising demands posed by online mobile users, with smartphone and tablet sales rising at a rapid rate across Europe and the US.

(more…)

According to the latest SEO Edition of MarketingSherpa’s 2012 Local Search Marketing Benchmark Report, the continued creation of relevant content, in abundance, is the way forward for marketers looking to maximise the impact of their organisation, brand, product or service online, specifically when attempting to appeal to customers searching within their local area. (more…)

A recent study conducted by Ability, a provider of e-commerce software development tools, has found that sales conversions on tablets outnumber those on smart phone devices by almost three to one.

(more…)

Google has announced the implementation of a new metric in the AdWords portfolio, that provides users with the opportunity to identify the estimated cost of bidding for top positions in search engine results pages (SERPs).

(more…)

In June of this year Google launched it’s +1 button, allowing users to circulate content among the Google community and across the web.  The following month Google reported that it had crossed 2 billion views daily, at the end of August that figure had doubled to 4 billion daily views.

(more…)

Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

(more…)