On 24th April Google launched it’s Penguin Update, a new search algorithm that instigated a change to Google’s search results, one designed to catch out anyone deliberately incorporating any devices in their web content, including keyword stuffing, in order to improve their position in Google’s rankings; or as Google sees it, “black hat webspam” for SEO Help.

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According to latest research Social Media Marketers are more likely to engage SEO in digital media marketing campaigns than Pay Per Click.

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Via their Inside Google AdWords Blogspot, the search engine giant has announced that their Google Ads platform has launched it’s first Google+ Page, on their social media platform aimed at businesses and brands; giving their advertising partners access to the latest information about their AdWords portfolio of products, as well as insights into new releases.

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Professional Search Engine Optimisation Agency Slingshot SEO, a marketing firm based in Indianapolis, have recently published the results of a 12 month study conducted throughout last year, which has revealed that marketers are currently undervaluing the impact of Organic Search on sales conversions by as much as 77.25%, focusing instead on other SEO strategies such as paid advertising and direct mail campaigns.

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One year on and the effects of the Google Panda update are still being felt across the web.  In February of last year, Google announced that poor quality content would be targeted, penalized and reduced in their ranking position, if it was seen to be “thin” or not produced to a high enough standard by Google.

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In the days leading up to February 14th, there was the inevitable dramatic spike in web traffic to sites advertising products associated to Valentines Day, some SEO specialists have started to look at the negative affect that these seasonal offers and campaigns can have, leading to a sharp increase in traffic and impacting on the performance of applications and websites, and ultimately on the users experience, in what Lisa Robinson Schoeller, the senior director of marketing for Compuware identifies as “the Google effect”.

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Social Media is often utilised as a key tool when it comes to maximising the exposure of a website or brand using Search Engine Optimisation in the UK and abroad.  Leading social networking sites have launched a backlash against Google’s recent incorporation of data generated by their Google+ social platform in their search results listings.  Since 10th January, Google have been integrating the data from their Google+ social network, across the broad reach of their extensive portfolio, in some cases, publishing content from Google+ in the place of more relevant content posted on other social networks.

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In recent months, data produced by a US survey revealed that search leads over social when it comes to people looking online for information on local businesses.  The study also indicated that the internet remains the first choice for many potential customers, that are looking for businesses or services within close proximity to where they live, according to data produced by Pew Internet Research Centre. (more…)

Top Click Media Reviews Search Engine Optimisation for local businesses, and the findings from a recent small business survey, which revealed that SEO was selected as the most effective marketing tool by local business owners, and identified as their preferred route to market.  According to the ‘Merchant Confidence Index Survey’ conducted by online network MerchantCircle, a social network for local businesses in the US, 33% of business owners that participated selected SEO as the most effective platform when it came to generating new business.

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Top Click Media Reviews the impact of Google+ Pages and whether Google’s social media platform will ever truly compete with Facebook’s established marketing tools.

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According to SEO agency BrightEdge, since it’s launch last week, 61 percent of top 100 US brands have published Google+ Pages, in comparison to 93 percent of the same top 100 brands that have established Facebook pages.  Unsurprisingly a large proportion of these businesses have been quick to establish a presence on Google+ due to it’s potential affect on SEO:

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Google has updated it’s Analytics PPC platform, and included a tool that reports in real-time on website activity, as the Google blog calls it: “Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens”.

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In June this year Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, and predicted the key changes that advertising will undergo over the coming years; namely the influence of display advertising in what he defined the: “advertising revolution”.  According to Mohan, display advertising is a concentrated approach fixed on user engagement, and Google anticipate this to be the future for marketing strategists, augmenting existing approaches to SEO management as a means of engaging with users and establishing brands using web-based platforms.

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