The online SEO help site Search Engine Land has reported that a preliminary study into Google’s new personal search features has revealed that many users are not impressed by the updated functionalities implemented by Google in January this year. (more…)

Following a three month research period, US based digital solutions provider GMS Local found that the relationship between the interest shown by national brands looking to promote their ‘bricks and mortar’ business through local digital media, is vastly different from the actual investments being made when it comes to promoting their business locally across online platforms.

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Based on feedback provided by Google users globally, the search engine giant has implemented updates to its page layout algorithm, which will mean any websites that are ad-heavy ‘above-the-fold’, with minimal content and an ‘excessive’ number of advertisements featuring on the top of their webpages, their ranking in Google’s search results will be impacted by the changes.

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According to statistics from the US Commerce Department the annual spending on retail in the US is approximately $4 trillion.  E-commerce has continued to prove a rapidly expanding and lucrative market, although according to the US Commerce Department e-commerce sales account for less than 5% of all retail sales in the States.  However, following a two year study recently published by SEO Help organisation RevTrax, a company that connects digital media with in store sales, providing data that measures the success of online marketing when it comes to driving sales, they have found that the return on investment when it comes to paid search has a detrimental impact on sales made offline.

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Online sales on ‘Cyber’ or ‘Black’ Monday this week (Monday 28th November) saw an increase of 29.3% in comparison to the same day last year, according to statistics published by IBM’s Benchmark Researchers.  The global ecommerce site FiftyOne, a company which hosts and manages some of America’s biggest department stores and online retailers, including Macy’s and Nordstrum, saw a dramatic increase in international sales, potentially accounting for the rise in sales in comparison to last years figures.  According to a report in Marketing Vox:

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Last week Google’s Matt Cutts published a post on the Google ‘Inside Search’ Blog Spot, providing SEO help, detailing ten of the hundreds of changes recently made to Google’s search algorithm.

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Since Google began encrypting the search sessions of users logged into google.com through a secure online connection, it appears that the initial figure suggesting that the change would affect less than 10% of searches, was an underestimation.

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