In recent months, data produced by a US survey revealed that search leads over social when it comes to people looking online for information on local businesses.  The study also indicated that the internet remains the first choice for many potential customers, that are looking for businesses or services within close proximity to where they live, according to data produced by Pew Internet Research Centre. (more…)

Top Click Media Reviews Search Engine Optimisation for local businesses, and the findings from a recent small business survey, which revealed that SEO was selected as the most effective marketing tool by local business owners, and identified as their preferred route to market.  According to the ‘Merchant Confidence Index Survey’ conducted by online network MerchantCircle, a social network for local businesses in the US, 33% of business owners that participated selected SEO as the most effective platform when it came to generating new business.

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Google has announced that it’s Social Networking site Google+ has now been extended to include local and global businesses, enabling business owners and marketers to create and publish a Google+ page online for their individual business or brand.

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Through the existing Google Places platform, local businesses can maximise their exposure on the web, and widen their network of potential customers online.  The benefits of connecting your business with local customers by adopting SEO practices provides a number of benefits; not least because with tools such as Google Places, you can encourage traffic to your website or online store, as well as to your shop or office.

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Google has implemented an automatic update to their Google Places platform, that will pull information from across the net about a local business, automatically updating their Google Places profile, by turning to “a neighborhood local or a loyal customer” who wants to enhance the online profile of a business by providing updated information about them:

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