Social Media has long played an integral role in Search Engine Optimisation campaigns for many businesses, largely due to its ability to incorporate a number of key factors, augmenting the success of a site or keywords performance in Google’s listings.

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According to Mashable’s Ben Parr, Google are currently engaged in discussions with Twitter, and other social networking sites, to revive the Realtime search functionality that was disabled last month.

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According to comScore’s latest study, more and more people are using online search facilities and mobile platforms in order to find relevant information about local businesses.  According to statistics published this week, comScore’s “State of Local Search” study has found that 13% of core activity on the leading search engines relates to local businesses.

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Christian Oestlien, product manager for Google+ announced the impending launch of Google+ for business, via a brief video message posted on the plus.google.com site.

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It is predicted that by the end of this year, 1 out of 2 Americans will own a Smartphone.  In the United Kingdom there are the highest number of Smartphone users in Europe, with over 11 million people owning a Smartphone handset; indicating that a quarter of the population can use their mobile phone to get online and browse the web, and that number is increasing.

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Last week Google’s Vice President of Product, Management and Display advertising, Neal Mohan, gave his key note speech at the IAB Innovation conference, where he identified the key changes that display advertising will undergo in the next four years, in what he called the: “next phase of the display advertising revolution”.

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According to the latest Internet Advertising Report, conducted by Price Waterhouse Cooper in partnership with the Interactive Advertising Bureau, in the United States alone revenues generated by internet advertising totaled $26.0 billion (approximately £15.8 billion) in 2010, demonstrating an increase of 15% in comparison to 2009.

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The world of advertising has undergone the biggest change in history since the inception of the internet.  Platforms that previously proved an invaluable resource for advertisers and consumers alike, have since been confined to the annals of history.

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It has always been perceived as fairly pivotal that a company’s website gains a position high up the first page of Google’s search results, with minimal users accessing proceeding pages, and only a 1.5% click through rate reported on page two of a search result. (more…)

Earlier this month, via the Google Search Blog, Google announced the publication of it’s new Search Globe tool:  “a new visual display representing one day of Google searches around the world—visualizing the curiosity of people around the globe”.

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Last week Google was forced to defend it’s ‘Panda’ update, amid claims that changes made to their ranking algorithm were conducted in order to reduce the hit rate of popular websites, that might be perceived as rivals to the Google empire. (more…)

Google recently announced the release of their new Analytics platform; over the last few weeks they have been inviting existing users to test the new interface in Beta, and provide feedback on their experiences.

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Getting SEO right is a complicated matter. Anyone who runs a web site is faced with the difficult task of getting their content optimised, their links prioritised, and their site set up to creep up the rankings to enhance their customer base. (more…)

The medium of search engine marketing, both SEO and pay-per-click (PPC) remains a strong and successful source of traffic and sales for online retailers. That is according to an Internet Retailer survey conducted in April 2010. The survey included 102 consumer brand manufacturers, web-only retailers, catalogers and chain retailers. (more…)