It has always been perceived as fairly pivotal that a company’s website gains a position high up the first page of Google’s search results, with minimal users accessing proceeding pages, and only a 1.5% click through rate reported on page two of a search result. (more…)

Earlier this month, via the Google Search Blog, Google announced the publication of it’s new Search Globe tool:  “a new visual display representing one day of Google searches around the world—visualizing the curiosity of people around the globe”.

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Last week Google was forced to defend it’s ‘Panda’ update, amid claims that changes made to their ranking algorithm were conducted in order to reduce the hit rate of popular websites, that might be perceived as rivals to the Google empire. (more…)

Google recently announced the release of their new Analytics platform; over the last few weeks they have been inviting existing users to test the new interface in Beta, and provide feedback on their experiences.

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Getting SEO right is a complicated matter. Anyone who runs a web site is faced with the difficult task of getting their content optimised, their links prioritised, and their site set up to creep up the rankings to enhance their customer base. (more…)

The medium of search engine marketing, both SEO and pay-per-click (PPC) remains a strong and successful source of traffic and sales for online retailers. That is according to an Internet Retailer survey conducted in April 2010. The survey included 102 consumer brand manufacturers, web-only retailers, catalogers and chain retailers. (more…)

Mou Labs, creators of SEO software Moovin On Up, is only in its second month and support for this new SEO tool seems to be growing as the momentum continues to build from new clients signing up at an increasingly rapid rate. (more…)

Google have recently announced an update to the part of the site that showed similar searches to the one that was being searched by the user. (more…)

The subject we’re tackling today is one of the hot topics in the world of SEO currently – the importance (or otherwise) of ‘.edu’ links and whether or not they’re necessary or desirable part of the optimisation process. If you’re an SEO or webmaster, you may have already been approached by someone attempting to sell you ‘.edu’ backlinks for a not insubstantial monthly fee, claiming that they’re a shortcut to better rankings and pass substantially more authority than normal co.uk or .com URLs. (more…)

The fight for local search rankings has just gotten a lot nastier, thanks to a decision from Google to cut the number of results displayed on the first page of Local Search from ten down to seven. The decision from Google is likely to turn up the heat on a battle that is already pretty vicious. Google does obviously display more than seven local search results if you click through to the second page or further, though it doesn’t take a marketing genius to realise that, the number of clicks for position eight is going to be vastly different top the number position seven gets. (more…)

In this industry SEO professionals tend to live or die by their rankings. There’s nothing quite like being able to say that you took a nothing site to number one on Google for a really competitive keyword. It’s how we market ourselves and how others judge us. But is that right? Are rankings really the best metric, or are they just the easiest one to measure? (more…)

#5. Local Business Listings

If you’re not on Google Base, Google’s local business listing service, then for goodness sake sort that out immediately. Go on, do it now. It doesn’t even take that long to do. Local business listings generally come up in first position when relevant keywords are searched, so if you’re not on there then you’re effectively giving up position one on Google, a position that could cost thousands of hours and pounds to achieve naturally. (more…)

#4. Prepare for Real-Time Search

Most SEOs agree that real time search is likely to be the future of web searching. Over the next few years freshly updated content is likely to become more and more important to determining ranking. (more…)

#3. Check your site for evidence of hacking

Okay, now I know you may think your site is the most pristine secure thing on the internet but are you absolutely sure you’ve never been hacked? I know I know, but just please take five minutes to do a ‘site:yourdomain.com’ search and see what URLs come up. If everything’s as you thought then fine, but you might be surprised. (more…)