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  1. Twitter Launches New Filters for Searching People, Videos and Local Information

    February 3, 2014 by claudia.smith

    The micro-blogging site announced last week that it had switched on improved functionalities for users, enabling them to search for people, photos, videos and news more easily, using the social media marketing platform.


  2. A Year in the World of Internet Search Services

    January 20, 2014 by claudia.smith

    2013 was a big year for SEO and SEM industries; a lot happened to completely change the face of search, and in 2014, there are set to be many more alterations to the way that search markets operate; changes that will continue to impact upon Search Engine Optimisation strategies; the products and services available, and how we all engage with them locally, nationally and globally.


  3. Social Media Platforms Go Hyper-Local

    July 30, 2013 by claudia.smith

    For many small businesses, maximising their ROI and making the most of more limited marketing budgets can be a challenge, and in a saturated marketplace, sometimes it can be hard to know where to channel time and energy to ensure the greatest output. It seems however that the major social media marketing players are recognising that looking up local businesses on the web accounts for a significant proportion of all online searches. A recent study, entitled ‘Local Consumer Review’ from SEO news site Search Engine Land revealed that 85% of consumers will take to the Internet in order to look up businesses locally, and if you have a captive audience searching for a service you provide in their area; you need to be grabbing them with both virtual hands. (more…)

  4. Google Announces: No More Panda Announcements

    March 19, 2013 by claudia.smith

    At last week’s SMX West conference, the search and social media marketing event hosted in San Jose California, Mr Matt Cutts, the public face of Google, confirmed that it is now highly unlikely that there will be any future announcements from Google when a Panda refresh takes place. Historically the search engine giant has confirmed publicly when an update has hit, albeit via twitter several days after it has occurred, or by acknowledging it in their monthly SEO Help updates published on the official Google blog. (more…)

  5. Microsoft Online Ads VP Sees Social Media Evolution as Key for Marketers

    January 9, 2013 by claudia.smith

    In an interview with a leading online tech news site, Microsoft’s Vice President of online advertising, Frank Holland, explained how the Software house that once dominated the technology landscape is planning a comeback within digital and social media markets.


  6. Microsoft Launches New Social Network for Public Use

    December 6, 2012 by claudia.smith

    Yesterday Microsoft made it’s social media platform Socl available to the public, a network that is powered by their search engine bing, and is based on the same principle as Pinterest, which has become the fastest growing social platform in the last year, where users can collect and publish visual content in the gallery of the pin-board style social site. (more…)

  7. Google Opens Webmaster Access to Old Accounts

    November 30, 2012 by Trent Morgan

    On Tuesday this week a number of Google Webmaster users discovered they had suddenly been granted access to Webmaster tools associated to old accounts, that had perviously been removed from their portfolio; and to which they should not have been granted admission. (more…)

  8. Study Shows Half of Leading UK Businesses Don’t Engage With Social Media

    November 26, 2012 by Trent Morgan

    According to a recent study conducted by the online tech news network V3, more than half of employees based in the United Kingdom do not engage with social media for business purposes; with 41 million people here in the UK using Facebook, and a quarter of that number using the micro-blogging site Twitter, the results collated by the V3 news website indicated that users have identified a number of issues associated with social platforms, and engaging with them for the purposes of networking with other users in a professional capacity. One of the main reasons identified as the cause for social media marketing not having the impact that would be expected across the corporate spectrum, is often due to a lack of interest from senior members of staff within the businesses that took part in the study.


  9. Twitter Enhances its Visual Search Services

    November 20, 2012 by claudia.smith

    Last week Internet Marketing site Twitter made some changes to the way it displays its search result listings, with the introduction of a “Top Photos” section, displaying images that relate to popular tweets. For any users engaging with the micro-blogging site on an iPhone or Android device, media will now instantly appear in the search results stream in response to a search that is conducted by a user. According to the announcement made on Twitter’s official blog, the changes are inline with other updates that they have made to their Internet Marketing social site in recent months, making it easier for users to access the information they are searching for in relation to tweets posted: (more…)

  10. Google Confirms Penguin Three Update

    October 15, 2012 by claudia.smith

    Google’s head of spam Matt Cutts confirmed that Penguin 3.0 was to be launched earlier this month, via a series of Twitter posts that announced the impending changes that would impact on SEO Optimisation, the first tweet stated that the Penguin “data refresh” was imminent and that it would affect 0.3% of all queries conducted in English: “Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected”. (more…)

  11. Twitter Enhances It’s Discover Signals for Users

    October 2, 2012 by claudia.smith

    As social media marketing continues to proliferate as a popular medium for advertisers to engage with their target audiences, so too does the battle for supremacy between the social media marketing platforms continue to hot up, as providers such as Facebook, Twitter and Google+ seek to engage those same marketers with their own platform, as the medium of choice with which advertisers choose to invest their marketing budgets.


  12. Twitter Makes Hash Tags & Tweets Available to Search Engines

    September 29, 2012 by claudia.smith

    This week Twitter has opened up its platform to be crawled for content by search engines, with an update to it’s robots.txt file, providing search engines such as Google, Bing and Yahoo with the opportunity to crawl millions of their search results pages looking for content. Twitter released a statement to the SEO news agency Search Engine Land about the changes, stating that: “this change will help people find popular and helpful twitter pages, such as the #olympics hashtag page”. The bots will only be able to crawl Twitter’s search result content, such as tweets and hashtags, the changes exclude Twitter users, videos and images.


  13. Facebook’s Search Ads Unlikely to Challenge Google Paid Search Platforms

    August 28, 2012 by claudia.smith

    Last week Facebook rolled out a sponsored search results feature intended to encourage social media marketing to proliferate on the digital media platform, by providing marketers with the opportunity to target users in Facebook’s search results. The world’s most popular social network tested the feature for a month before it’s official launch last week, which will see the creative ads reaching a much wider audience, according to the social media site. With the changes introduced by Facebook, when a user searches for a particular application or a page using the Facebook search bar, the results could potentially include sponsored advertisements from companies utilising the social media marketing platform; the links that are presented to the user conducting the search will then direct them to the company’s Facebook page.


  14. Olympic Opening Ceremony Attracts Over 9.5 Million Mentions on Twitter

    July 31, 2012 by claudia.smith

    Of the 140 million active users that engage with Twitter, almost 10 million of them took to the tweets during the global broadcast of the Olympics Opening Ceremony. According to official statistics from the social media site, there were more tweets sent on Friday 27th, the day of the opening ceremony, than during the whole of the Olympic games in Beijing during 2008. According to an official blog post from Twitter that was published on Friday: (more…)

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