April 16, 2009 by Jenny Sanderson
Data released recently by iPerceptions earlier this month has confirmed what we at Top Click Media have all though for a while, that simple, traditional Adwords text ads are still the most successful form of online advertising.
According to iPerceptions, based on the answers to their surveys, 25 percent of us are likely to click on a text ad, a number that falls to 20 percent for both banner ads on the right of the screen and display ads. Perhaps surprisingly to some, top banner ads perform significantly worse, with only 12 percent of us saying we would be likely to click. Video ads continue their recent habit of performing significantly below their competitors with just 11 percent of us saying we’d be likely to click on one. However, it was telling that this group was made up almost exclusively of under 25s, demonstrating that video ads may be a better idea for products with younger demographics.
The performance of text ads is very impressive, since they are also the cheapest form of online advertising, requiring no initial outlay on design/production costs. Unless you pay someone to manage them for you, they are essentially free right up until the point somebody clicks on one.
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