The Difficulty of Competing with Apple (Part 2)
Rival SmartPhone manufacturers are only just starting to react to the threat posed by the App Store, recently Nokia, RIM and Microsoft have all announced plans to release their own versions though this feels a lot like closing the barn door after the horse has bolted. The App Store has put all of Apple’s main competitors in a very awkward position. They have to at least attempt to compete, though even they must know that they’re being forced to essentially play Yahoo to Apple’s Google.
It’s just at this point that Apple chose to drop the bombshell of yet another innovation for everybody else to catch up to. Yesterday the company announced a range of new capabilities that will make it much easier for iPhone developers to build applications for the device.
In the eight months since the App Store’s arrival, around 25,000 applications have been built by developers. The iPhone software update and the new developer kit is expected to further increase this number and quite possibly kill off the new rival App Stores while they are still in their infancy. Essentially, it just got a lot tougher to compete with Apple.
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