December 14, 2011 by claudia.smith
Top Click Media Reviews Search Engine Optimisation for local businesses, and the findings from a recent small business survey, which revealed that SEO was selected as the most effective marketing tool by local business owners, and identified as their preferred route to market. According to the ‘Merchant Confidence Index Survey’ conducted by online network MerchantCircle, a social network for local businesses in the US, 33% of business owners that participated selected SEO as the most effective platform when it came to generating new business.
MerchantCircle is a company that is “dedicated to connecting neighbors and merchants online” and as part of their commitment to supporting small businesses, the social networking site for SMB’s conducted a study amongst 2,500 small business owners, asking each of them: “If you had to put all your marketing time and budget into only one channel, what would it be?”. The options available to those participating in the study included: SEO, paid search, mobile, social and traditional media. The results published indicate that SEO revealed itself as the most popular medium by far.
The purpose of the MerchantCircle study was also intended to reveal the opinions of small business owners when it came to the current economic climate, as well as focusing on the preferred marketing channel of choice, being widely implemented by the US based business owners. SEO scored the highest with 33%, traditional media came in second with just under 20% and social media fourth with 16%.
As part of their continued commitment helping to support local businesses in Surrey to extend their reach online, Top Click Media reviews Search Engine Optimisation tools available to small to medium enterprises and regularly researches new approaches to local SEO, in order to ensure their approaches support the constantly evolving SEO landscape. Top Click Media review global approaches to SEO to make sure that the most effective marketing strategies are being implemented when it comes to SEO for local UK based businesses, and the findings of this latest study confirm that the bulk of most marketers budgets are being invested into online SEO campaigns, although MerchantCircle’s ‘Confidence Index’ also revealed that new approaches to online marketing are also being adopted widely by SMB’s:
“newer paid marketing channels like Facebook Ads and group deals are now part of the small business marketing mix, with local pay-per-lead poised for some serious growth in the near future [...] also surprising is the quick adoption of Google Offers relative to the “big boys” in the group deal space like Groupon, Facebook Deals (no longer around) and Living Social. Local business owners tell us that they plan to try Google Offers more than any other group buying service in the future.”
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