January 5, 2012 by claudia.smith
A few weeks ago Twitter announced that they would be rolling out a new version of their social platform for desktop and mobile users, which included enhanced features for businesses, to rival those already available via Facebook and Google+ Pages.
The announcement came via the Twitter advertising blog, which provided an insight into the changes, and how they would affect marketers already using Twitter as a platform to communicate with existing clients, as well as circulating their brand amongst web audiences, utilising digital media marketing in order to extend their reach online: “we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands” they said.
Enhanced profile pages have been rolled out amongst a limited number of advertising partners and charities, including American Express, Bing and Intel, with the new format being made available to wider audiences over the coming months.
The update retains Twitter’s communication centric focus through succinct and concise messages, with the emphasis being on what people are saying about their business, and how they are saying it. While businesses are limited to just 140 characters per tweet, the new twitter ‘advertising’ pages provide a number other devices to maximise the exposure of a brand online through digital media marketing, such as larger header images for a brand or business to display their logo:
“Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.”
In addition, Twitter have included more sophisticated devices in order to compete with the likes of Facebook and Google+ (which according to recent reports saw an increase in traffic of 55% in December), providing users with more flexibility to target visitors with specific messages.
“You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience [...] this page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see.”
As digital media marketing continues to proliferate amongst brands and businesses, the race for dominance between the three big hitters will no doubt continue to heat up throughout the year, with 2012 promising to be an interesting year for change amongst the three key social media contenders, as the main Twitter blog post explained: “what we’re announcing today is just the beginning. We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them.”
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