Updates to Google Conversion Metrics (Part 2)

The reverse is true with sales, if one keyword led to someone buying three items then that keyword has been three times as valuable to you and you’d want to know about that.

This is why Google have updated conversion tracker to give a more in depth way of analysing conversion data. Essentially, the changes mean that conversion data will be presented in two different ways, in both ‘many per click’ and ‘1 per click’ format. You can then decide which metric is the most relevant to your particular conversion.

This will be particularly useful for e commerce sites. I can’t tell you the number of times I’ve almost pulled my hair out with frustration at not being able to tell whether a sale was a £10 hat or a four £10 hats and a £3000 suit. Not anymore.

Related posts:

1. Updates to Google Conversion Metrics (Part 1)
2. Google updates PageRank toolbar
3. Google AdWords Update for Reporting Average Position Metrics
4. Google announces new metric for AdWords dashboard
5. PPC School: Reasons to use Long-Tail Keywords
6. Google Implements Automatic Updates for Local Business Listings