October 12, 2008 by Matt Thomas
We get this one a lot. People understand that link popularity is hugely important but then they hear the term ‘Global Link Popularity’ and get confused. So, what is this exotic, international level of link popularity and how can you improve your site’s?
Well, first off the ‘Global’ thing is a bit of a misnomer. Global Link Popularity (often referred to as GLP) simply refers to a site’s overall link authority. Its calculation is based on all the links pointing towards your site from absolutely anywhere on the web, taking into account both quality and sheer amount of links.
It’s a very important factor in determining your site’s ranking. Google understands that useful sites get linked to time and time again, often by major websites, irrelevant or incorrect ones don’t. Hence, it lends a lot of importance to incoming links. However, here’s the important bit, it lends even more importance to the quality of those links. This is he problem with simply chasing GLP, since GLP takes quantity into account as well.
The quality of the links matters to the extent that if your site was to have a few good links from big sites it would rank higher than an identical site with many times the number of poorer more obscure links. For this reason it’s very important to make sure that you spend your time encouraging links from the big players in your field, rather than simply chasing a high GLP by attracting many weak links.
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