April 2, 2010 by Andre Jackson
The never ending struggle between Yahoo and Google for supremacy in the online world was bound to have casualties, the latest one this week comes from the Yahoo side of the equation as the company have this week revealed that they will be shutting down the Yahoo Publisher Network.
The shut down will come into effect as of April 30th 2010 giving users of YPN only 1 months notice. Yahoo Publisher Network is the self service contextual ad network that Yahoo setup to compete with the mighty Google Adsense Network, offering a similar, if not inferior, service.
It would appear, from this evidence that Yahoo’s attempt at competing with Google has lost to a service that has always been far superior in almost every way, it was always only a matter of time before Yahoo were forced to throw in the towel and admit defeat.
In a statement Yahoo outlined what this announcement meant for its current users:
They confirmed that the decision does not affect large, direct publishers and partners, nor advertisers using Content Match. There will be no change for large partners/affiliate networks and there will be changes made to Content Match ads.
This will surely be a harsh blow to Yahoo, admitting defeat to one of their biggest rivals, but it will be a case of back to the drawing board for the internet search
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Yes i am too much surprised with this. Oh my God. What is happening. Dont know if Yahoo will survive or not.
Comment by SEO — April 8, 2010 @ 8:30 am