April 20, 2009 by Jack Fox
YouTube has begun a redesign that will, amongst other things, highlight the ever expanding premium content area of the site. The premium movies and TV shows being broadcast over YouTube will be clearly sectioned off from the rest of the site into a premium area.
The main point of all this is to create an area that is more corporate, and therefore more friendly to advertisers. The premium content in the new area will most likely contain a lot of in-stream advertising. After months of testing different advertising platforms this form of advertising would appear to be YouTube’s favourite, probably since it forces users to look at the message without being overly intrusive on their viewing experience.
Advertising agencies are thought to be excited about the redesign and the new advertising options it will provide, though they do have significant caveats. The main one is the issue of the age of the content available. Most of the premium content currently accessible on YouTube is very old (Beverley Hills 90210, etc.), it is thought YouTube will need to rectify this issue before they start to see the real adverting money.
The redesign was to be launched in the first week of April, though the date has been put back. YouTube have declined to offer an explanation as to why.
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